echo chamber

I’m constantly suprised by just how many people come into contact with those thoughts I choose to put out there, be it here, or on twitter.

I’ve had everyone from Executive Directors to Dentists drop by. Seems Bill was surprised today too – with the franchisee from McDonald’s Lambton Quay dropping past.

My big mouth can, and has, landed me in trouble. A hundred-and-sixty characters leaves too much room for interpretation and not enough for clarification.

Google turns the web into a giant echo chamber. There’s always somebody searching for their name, or tracking the right keywords. It’s so important to know what’s flying around.

Josh Kopelman talks about the atomization of conversation. We get so much of the detail elsewhere that conversation becomes more abstract and ill-defined. There’s no need for the informational atoms we used to share.

How does that apply to a corporate entity? A product? If there are a hundred people who have tried your product I can get all the information I need from them – I don’t need to have that conversation (a.k.a try your product) directly myself.

So it turns out that whatever is bouncing around about your business is incredibly important. Because people will hear whoever is shouting loudest.